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Loyal customers bring in other loyal customers!
The theory of customer loyalty is simple: a restaurant that keeps its customers for longer
makes more money at lower cost than one that is constantly paying to acquire new customers.
It is a well researched fact that money and time spent on your existing customers is a much better
investment than money spent on finding new customers. The investment finding new customers is typically at least
five times that of keeping your existing customers coming back! Keeping an open dialogue with your existing customers
is a direct way of improving customer loyalty.
And as an extra bonus, the more loyal customers you have, the more likely you will reduce
your new customer acquisition cost because existing loyal customers are your best source of referrals.
SurveyDining helps with Customer Loyalty:
SurveyDining streamlines the process you need to:
» Listen to your customers.
» Respond to them when they have difficulties.
» Observe the trends in your customer satisfaction and customer loyalty metrics.
» Take actions that will make a difference.
You will be able to watch your customer loyalty improve week by week.
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